Lindsay Gordon ’17 describes her journey with scoliosis and her desire to make a difference for other patients like herself. She has designed a clothing line with all proceeds benefiting Setting Scoliosis Straight.
At the age of twelve, I was diagnosed with adolescent idiopathic scoliosis. Scoliosis is a curvature of the spine greater than ten degrees. It affects 2-4% of children, especially girls. My spine bends at the top in one direction and the bottom in another, creating an S shaped curve. My curves are considered to be in the extreme range and therefore required me to wear a back brace for twenty hours each day for over three years.
How did you come up with this product?
Ever since my journey concluded, I have been keen on making a positive change for patients like myself. I brainstormed many different ways to raise money. I contemplated races or fundraisers, but I was determined to find something more creative. I wanted to inspire teens and spread awareness for the cause that is so close to my heart. So, I integrated my love for fashion, my enthusiasm for service, and my curiosity in business as a way to give back. I designed a workout wear line called Strut for Scoliosis. All of the proceeds are donated to Setting Scoliosis Straight, a nonprofit organization that is researching how to eradicate this disease.
How did you make this product and how do you sell it?
Along with the help of a legging distributor, I was able to draft several designs before coming up with my final products. I handle all of the social media marketing and accounting. I created a website where I can sell my clothing line to my family and friends across the country. Also, my clothing line is featured in two stores, OMG Salon in Gladwyne and Fashion Statement in Bryn Mawr. I sell my products using an app on my phone as well. I have made shipments to places as far as Canada and California.
Did any inspiration come from Baldwin? How are your friends/family involved?
Being a student at Baldwin, I am a huge advocate for women. Since scoliosis substantially affects young girls, I have been even more interested in making a difference. Additionally, I have felt comfortable promoting my brand within the Baldwin community. My friends at school have always supported me and helped market Strut for Scoliosis. Baldwin has provided me with a platform to advocate for scoliosis. Particularly, the Baldwin Book Store has even offered to start carrying my line!
How are sales going?
My sales have been going very well. I have held a trunk show at my local gym and had a booth at the Shipley Shops and Baldwin Homecoming. It has been amazing to sell my gear to other patients and bring the scoliosis community together. I look forward to changing the lives of teens with scoliosis in the future!
You can purchase items here.